Frequently Asked Questions

We specialise in two core campaign types: Search campaigns (text ads that appear when users search for specific keywords on Google) and Demand Gen campaigns (visually rich ads that appear across Gmail, YouTube, and Google Discover feeds). Both are highly complementary — Search captures existing demand while Demand Gen creates new demand.

For meaningful results in most Indian markets, we recommend a minimum daily budget of ₹500–₹1,000 for Search campaigns. However, the right budget depends on your industry, competition, and goals. We'll advise the optimal starting budget after reviewing your business during the free audit.

Search campaigns can generate leads within the first 48–72 hours of launch. However, the first 2–4 weeks are an optimisation period where we gather data, refine bids, and improve Quality Scores. Most clients see stable, improving results by the end of month one.

Demand Gen campaigns show visually rich image and video ads to users across Gmail, YouTube home feed, and Google Discover — reaching people before they've actively searched for you. Unlike Search (which captures existing intent), Demand Gen builds awareness and creates new interest. Together, they cover the full customer journey.

We manage skippable in-stream ads (appear before/during videos, viewer can skip after 5 seconds), non-skippable in-stream ads (15 seconds, must watch), bumper ads (6-second non-skippable), and YouTube Shorts ads. We advise on the right format based on your creative assets and campaign objectives.

You can provide your own video creative, or we can advise on production requirements and connect you with video production resources. At minimum, we need a high-quality video asset — we handle all the campaign setup, targeting, bidding, and optimisation around it.

We build high-converting landing pages specifically designed to maximise results from your ad campaigns, as well as full business websites. Every page is built for speed, mobile responsiveness, and clear conversion paths. We also integrate Google Analytics, Google Tag Manager, and conversion tracking as standard.

Our monetization service helps website and content creators increase revenue from their existing digital assets. This includes Google AdSense setup and optimisation, ad placement strategy, improving RPM (revenue per thousand impressions), and identifying additional revenue channels suited to your audience and content type.

The first step is a free consultation and campaign audit. Contact us via the Contact page, share basic details about your business and current marketing setup, and we'll schedule a call. After the audit, we present a clear strategy with projected outcomes and a transparent pricing proposal.

No long-term lock-ins. We operate on monthly retainers. We're confident in our results, so we don't need to trap clients in contracts. You can scale up, down, or pause services with reasonable notice.

You receive a detailed monthly performance report covering impressions, clicks, conversions, cost per conversion, and ROAS. We also set up a live dashboard (Google Looker Studio) so you can check performance at any time. We schedule a monthly review call to walk through results and discuss the next month's strategy.